Profesinio vaidmens slinktys: viena dizainerių karta Vilniuje

LTStraipsnis, grįstas atvejo studija, apima dvidešimties metų laikotarpį Lietuvos dizaine. Pagrindinis jame keliamas klausimas - dizainerio vaidmens kaita ir naujų vaidmenų perspektyvos. Ši kaita analizuojama dizaino lauke, kurio kiti d u dėmenys - dizaino produktas ir jo vartotojas. Nagrinėjant dizaino lauko dalyvių vaidmenis, ieškoma jų veiklos persidengimo sričių ir šių persidengimų rezultatų. Atvejo studija grindžiama šiandien aktyviai kuriančių dizainerių apklausa ir jų darbų pavyzdžiais. Aprašius esamą dizaino lauką, įvardijamos kaitos tendencijos ir siūlomos dizainerio vaidmenų modifikavimo galimybės. [Iš leidinio]Reikšminiai žodžiai: Dizaineris; Dizaino laukas; Dizaino produktas; Dizainokaita; Pierre Bourdieu; Designer; Design field; Design product; Design change; Lithuania; Pierre Bourdieu.

ENThis case study-based article spans a period of twenty years in Lithuanian design. The text focuses primarily on the changing role of the designer and the prospects that new roles offer. This change is analysed in the design field, the two other components of which are the design product and its consumer. The analysis employs Pierre Bourdieu's concepts of the field, agents, capital, and habitus, applied in a somewhat simplified version limited to professional activity, as well as theories of cultural experience and memory. This pilot analysis is based on a survey of currently active designers who are alumni of Vilnius Academy of Art. The research has revealed a lack of reflection on professional roles among the designers themselves. Occupying stable positions in the design field, its participants fail to reflect on their roles, seeing the latter as regular, and change or modification takes place seemingly unconsciously. Like two decades earlier, designers focus on the product and not on the creative process, and thus change is more evident from the perspective of another agent of the field - namely, the perceiver (the client/end user). Yet certain shifts - trends of developing a closer relationship with the client/end user, maintaining two-way communication with the creative product, and the growing need for products that provide a space for self-expression - are clearly visible. The article suggests some options for modifying the role of the designer - a return to the philosophy of design and a design practice based on the latter, when the conception of the designers profession is complemented by self-reflection on the roles of the designer and a desire to further build up on these roles, and when design is understood not only as the creation of a product, but also as the provision of a service. [From the publication]