Šiaulių regiono turizmo plėtros situacijos analizė

LTStraipsnyje nagrinėjama aktuali Lietuvos turizmo sritis - turizmo plėtra. Tik detaliai išanalizavus turizmo plėtros situaciją atitinkamose Lietuvos regionuose bei apibendrinus gautus rezultatus, bus galima numatyti tolesnės plėtros kryptis ir priemones. Tai leis ne tik sėkmingiau suformuoti Lietuvos turistinį įvaizdį, juo labiau sudominti užsienio šalių turizmo sektoriaus įmones bei pačius gyventojus, bet ir prisidėti tiek prie atvykstamojo turizmo, tiek Lietuvos turizmo srautų suaktyvinimo šalyje ir tam tikruose jos regionuose. Tiriant Šiaulių regiono turizmo plėtros situaciją nustatyta, kad didžiausia regiono problema - menkai išplėtota turizmo infrastruktūra, tačiau ją plėtoti galima ir būtina, nes Šiaulių regione yra sukauptas didelis turizmo plėtros potencialas. [Iš leidinio]

ENIn the developed countries, servicing is the most important economic activity. Services field including tourism is one of the most perspective and dynamic fields of economy all over the world. Right after restoration of independence of Lithuania people started understanding that tourism is one of business fields helping to create new workplaces, increasing gross domestic product (GDP), developing services industry, and strengthening servicing culture. This is a possibility to reduce gross national deficit. Therefore, tourism became as national priority, which grew into an intensive development process. After Lithuania has joined the EU, the role of the country started to become more and more important not only inside the EU, but in other countries as well. The attraction of foreign markets encourages the development of national economy, new workplaces and tourism competitiveness. Being a member of the EU, Lithuania is seeking more effective tourism image formation, national tourism potential usage, tourism services provision and competitiveness development as well as increase in number of national and foreign tourists. The encouragement of tourism development is one of the means to solve unemployment and other economical and social problems. This aspect proves the relevance of the article. The aim of this article is to analyze the situation in tourism development in Šiauliai region.The detailed analysis of tourism situation in separate regions of Lithuania and general conclusions drawn from the collected data show that certain directions and means of development should be taken into account. This will allow not only forming Lithuanian tourism image more successfully, but will strengthen foreign tourism industry and citizen interest, which will serve in activation of national and incoming tourism. The article contains the aspects of sustainable tourism development. The aim of such a development is not only to satisfy the needs of tourists, local citizens and tourism companies, but also to guarantee harmonious tourism infrastructure development. It is purposeful to use R. J. Sharpley (1997) model of sustainable tourism development. After carrying out analysis the situation of tourism development in Šiauliai region, it becomes clear that the most important problem of the region is weakly developed tourism infrastructure. It is possible and necessary to develop it, since quite a large tourism potential is ready to be used. [From the publication]