ENThe Balts’ Road tourism route in Latvia and Lithuania is an interesting example of how religious tourism may be packaged within a framework of cultural heritage tourism. The Balts’ Road offers travellers insight into the medieval Baltic world before the coming of Christianity. In this context, pre-Christian religious beliefs and practices constitute but one dimension of the historical tableau that the tourism route is intended to conjure. This article examines the manner in which the pre- Christian Baltic religion is represented on the Balts’ Road, displaying a certain ambivalence that seems related to the past religious history and current religious power relations in the region. Key Words: Balts, Latvia, Lithuania, paganism, Siauliai, Liepaja, Grobina, crusades, Romuva, Dievturi. [From the publication]