Intuicija kaip spalvų prognozavimo įrankis

LTStraipsnyje aptariamas vienas iš spalvų prognozavimo madoje modelio įrankių – intuicija. Derinant įvairių mokslų požiūrius su asmenine spalvų prognozavimo Lietuvos mados industrijoje patirtimi, tyrime įvertinami intuityvaus mąstymo privalumai ir trūkumai bei veikimas mados spalvų prognozavimo procese. Aprašomos naujos teorinės ir praktinės prieigos, padėjusios apčiuopti giluminę intuicijos dimensiją prognozuojant spalvas madoje, palyginami ir aprašomi du skirtingi intuicijos veikimo modeliai: atsitiktinis ir giluminis. Straipsnyje aptariama, kaip prognozuotojo asmenybinės savybės susijusios su intuicijos funkcijų kokybe, svarstoma, kodėl norint lavinti intuiciją, būtina visapusiškai lavinti intelektą. Tyrime paaiškėjo, kad dvasinis prognozuotojo intelektas (SQ) turi didelę reikšmę siekiant kokybiško spalvų spėjimo ir gali pagelbėti lietuviškai mados industrijai išlikti. Reikšminiai žodžiai: intuicija, intelektas, mada, spalvų prognozavimas, prognozuotojas. [Iš leidinio]

ENThe article discusses the use of intuition for color trend forecasting in fashion as well as links between intuition and thought processes. The phenomenon of intuition is reviewed from every angle relevant to the study by employing philosophical, psychological, neurological and fashion business approaches. Furthermore, the advantages and disadvantages of intuitive thinking are assessed based on personal experience of trend forecasting in the Lithuanian fashion industry and on other sources on color forecasting methods. The reliability of intuition is substantiated by analyzing it empirically as a tool for color forecasting via self-reflection and self-analysis. Surveys completed by designers and forecasters involved in the Lithuanian fashion industry are also used. The research delves into how intuitive thinking affects the color trend forecasting process and how it can be improved. The significance of the spiritual intelligence (SQ) which is an integral part of the human intelligence is also analyzed. The research revealed new theoretical and practical approaches which assisted in discovering deeper layers of intuition in color trend forecasting. The advantages of developing one’s intuition and lining it up with rational thinking were also discussed. Intuition is closely related to personal qualities of the forecaster. According to the research, the processes of intuition expression are complex and multifaceted and require a deeper self-discovery and overall development of one’s intellect. ‘Uncontrolled’ processes of intuitive thinking in color trend forecasting often emerge as an accidental intuition model. The research revealed that such a model lacked associations with collective color archetypes and was thus difficult to substantiate and less reliable. To counterbalance the accidental intuition model, the deep intuition model was suggested and discussed.However, at the same time, the fact that the greater part of one’s intuition remained incognizant to the human consciousness was acknowledged. The research gave the possibility to assess the significance of intuition in color trend forecasting and revealed its functional aspects and the necessity to further develop one’s intuition. The research also serves to prove that intuition is one of human resources which still remains unused in the Lithuanian fashion industry. Awareness of the SQ quotient is vital to a well-developed sense of intuition. The Lithuanian fashion business model could become much more successful and intellectual with the help of intuition. Keywords: intuition, intellect, fashion, color forecasting, forecaster. [From the publication]