ENInformation society in our days displays digital transformation from both individual and organizational perspectives which explores the challenge of creation and need for transversal competencies to fit into changing world and state policies within strategic intelligence decisions in upcoming years. The aim of the paper is related to strategic objectives emerging within public discourse in the case of the National Library of Lithuania determining the relation of public communication to strategic guidelines emerging during the process of such communication and collaboration and other important key transversal competencies. Keywords: digital transformation, transversal competencies, information society, library. [From the publication]