Sveikatinimo turizmas: ar partauklus jaunimui?
LTŠis straipsnis analizuoja sveikatinimo turizmo sąvokų interpretacijas. Straipsnio tema yra aktuali tuo, kad vystant Lietuvoje sveikatinimo turizmą, plečiant vartotojų skaičių ir sudarant sąlygas paslaugomis naudotis įvairaus amžiaus klientams svarbu identifikuoti problemas, kurios trukdo jaunimui naudotis sveikatinimo turizmo siūlomomis paslaugomis. Raktažodžiai: sveikatinimo turizmas, sveikatinimas, jaunimas. [Iš leidinio]
ENThis paper analyses health promotion tourism. Students of LSU sport industries program claim that health tourism is not popular in the youth environment. Health tourism development in Lithuania is evaluated positively, but they identify the main problems hindering the development of health tourism. Almost all of the students identify high price of services as a key problem. Among the mentioned problems are these: only a small part of the service covered by the health insurance fund, the promotion industry is paid too little attention, ineffective marketing. Keywords: health (medical) tourism, problems of development, youth. [From the publication]
