Istorinis - architektūrinis potencialas turizmo industrijos stiprinimui

LTTurizmo apimtims pasaulyje turi įtakos daugelis skirtingų veiksnių tokių, kaip politiniai, ekonominiai, gamtiniai, kurie yra labai aktualūs skirtingoms šalims bei regionams. Turizmas yra viena sparčiausiai besivystanti pasaulinės ekonomikos šaka. Siekiant sustiprinti turizmo industriją vienas iš svarbių faktorių – tai naujų technologijų ir inovacijų diegimas turizmo versle. Istorinis – architektūrinis paveldas yra viena iš kultūrinio turizmo rūšių, taip pat jis yra priskiriamas materialam paveldui, kuris turi didelę įtaką šalies ar miesto ekonominei gerovei ir labiausiai priklauso nuo atvykstamojo turizmo. Raktažodžiai: turizmas, turizmo industrija, istorinis potencialas. [Iš leidinio]

ENA positive local tourism potential with historical - architectural heritage potential affects the development of all country business sectors (catering business, accommodation (hotels), business, entertainment business, shops and markets business), because more tourists are coming into the country, town or region and spend a day or more, all mentioned industries are important, because without them tourists would not be able to satisfy physiological or social needs. In order to improve and enhance the historical - architectural heritage and its potential, tourists are offered a large part of smart technologies to facilitate travel and allow greater access to the country’s cultural heritage. Currently, the most popular subjects are different electronic reservation systems, smart program, QR codes, audio and video guides. The attitude to the historical - architectural heritage has shaped modern approach to public values, social relationships, affects the developing tourist trade in Kaunas. Secondary school and high school (classes 11-12) students assess historical - architectural heritage as good, the students positively assess the city's infrastructure. Kaunas city, as a tourist location, meets all the requirements laid down and applied in new technologies and innovation, which are adapted to develop and improve tourism businesses. Keywords: infrastructure, potential, tourist area, historical–architectural heritage, innovation. [From the publication]