The EU e-commerce market in a pandemic context - linking demographic factors and territorial convergence

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
The EU e-commerce market in a pandemic context - linking demographic factors and territorial convergence
In the Journal:
Journal of business economics and management. 2024, Vol. 25, no. 1, p. 21-46
Summary / Abstract:

ENThis article presents a comprehensive analysis of the European Union’s e-commerce market within the context of the COVID-19 pandemic. It examines the correlation between demographic factors and the territorial convergence of e-commerce activities across EU member states. By leveraging empirical data and employing the General Linear Model – Repeated Measures (GLM-RM) to analyze temporal changes in the phenomena of interest across EU countries, the study provides a nuanced understanding of the market’s evolution during and after the pandemic. The research reveals a notable expansion in the EU’s e-commerce market value, leading to a reduction in economic disparities among member states. It highlights the role of consumer demographics in shaping online shopping behavior, with age being a pivotal factor that demonstrates significant variations. Additionally, the study delves into the differential performance of various product categories, reflecting a pattern of selective sectoral convergence. A key finding is the pandemic’s dual role as a disruptor and an accelerator for digital integration, particularly in enhancing digital inclusivity in less economically developed EU regions. This study contributes to the broader discourse on e-commerce market dynamics in times of global crises, offering valuable insights for policymakers and business strategists. Keywords: e-commerce, demographic factors, online purchases, EU, share of e-commerce in GDP, convergence, pandemic period. [From the publication]

DOI:
10.3846/jbem.2024.20705
ISSN:
1611-1699; 2029-4433
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Permalink:
https://www.lituanistika.lt/content/111073
Updated:
2024-10-13 15:42:17
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