LTSavito kraštovaizdžio kūrimo problema pasaulinės ekonominės, politinės ir kultūrinės globalizacijos sąlygomis tampa vis aktualesnė. Baltiškosios kultūros bruožai sietini ne tik su kalbos lobiais, bet ir su savitu kraštovaizdžiu, kurį lankytojas tiesiogiai priima. Šventosios kultūrinio savitumo ženklų nykimas verčia susirūpinti ir imtis kuo skubesnių tapatumo grąžinimo ir jo išlaikymo veiksmų, savito kraštovaizdžio išsaugojimo darbų, kurių neįmanoma atlikti neatlikus sisteminių mokslinių tyrimų. Šio straipsnio autoriai, remdamiesi ilgalaikiais fundamentiniais moksliniais tyrimais, parengė Šventosios kurortinės gyvenvietės reprezentacinio kraštovaizdžio karkasą kuris turėtų tapti miestelio kultūrinio ir gamtinio savitumo išsaugojimo, tapatumo išlaikymo pagrindu, be ko neįmanoma sėkminga Šventosios rekreacinė veikla bendroje Baltijos regiono erdvinėje struktūroje. Pagrindiniai žodžiai: kraštovaizdis, architektūra, darni plėtra, tapatumas, erdvinis planavimas. [Iš leidinio]
ENThe formation of original landscape in the conditions of economical, political and cultural globalization becomes actually. The features of Baltic culture are related not only with rich and beautiful language, but with original landscapes. Historically in Lithuanian Baltic Sea coast formed two resort agglomerations - Palanga and Neringa. The Status of resort - not only privileges, but one of the main factors representing Lithuania in the Baltic region, activating tourism, attracting investment. Šventoji was taken an important place in the spatial structure of Palanga agglomeration. The decline of original signs of culture in Šventoji push us take care and protect our identity, landscape. In this process it is necessary systematic scientific research. The goal of the research - improvement of the natural, cultural and architectural identity in Šventoji resort. The object - the spatial structure of the Šventoji settlement landscape. The methods of the study: research made by Klaipėda university in the context of scientific program “Baltic Landscapes” and Strategy of Sustainable Development of Recreation and Tourism in Western Lithuania in the period of 20052025. Methodology: comparative analyzes, SWOT analyzes, research of hidden structures, modelling of the process dynamics.Resorted resources of Šventoji from the north side are pushed by Būtingė petroleum terminal, there are built gigantic church in the territory of old port. Space in the town is building up elementally, without clear architectural composition and stile conception. Analysing the main elements of the structure of Šventoji resort settlement, you can find undesirable features, elements and factors, which reduce the architectural quality. The most important are: 1. The deficit of complexity, the primary architectural idea building up important units of the resort framework. 2. There are some new objects, which are not integrated with concrete natural and anthropological environment. 3. The attention and financing of construction disparately larger than attention to natural microregions, which are the most important in the structure of the resort. The framework of representative landscape in Šventoji is the base of the protection and amplification of the cultural and natural identity of the town. Without it is impossible successful recreational activity of Šventoji in the general spatial structure of the Baltic region. Conclusions: 1. The landscape of Šventoji resort is chaotic, without clear architectural composition and stile conception. 2. There are some extant important elements of the landscape of the town, which can help to preserve the identity: Natural: the crooks with the tenace of the river Šventoji; the strip of the dunes of the seaboard; the chain of the old dunes; recreational forests in Šventoji; open areas natural fields. Cultural: the water area with bunds of old port; the tower of the church; the lighthouse in Šventoji; the fragments of Curronian culture; the structure of historical streets in Šventoji; calm color palette; the architectural.Recommendations: Theoretical: 1. Execute systematic research of the landscape of Šventoji in the context of Baltic landscapes. 2. prepare the complex of the means of the cultural identity regeneration, preservation and amplification of the Šventoji and implement it. 3. Prepare the study based by research of the formation of framework of representing landscape in Šventoji. Practical: 1. To form important regional and cultural routes of tourism: culture of Cur- ronians; culture of old Balts; culture of European amber, etc. 2. Prepare and confirm the architectural regulation of Šventoji. 3. To form the system of plants integrating it into park of the dunes in Šventoji. 4. To form the network of cultural centers of Curronians between the northern - western Lithuania and Šventoji, closely cooperating with Curronian land region in Latvia. 5. To create the subdivision or specializes enterprise in Palanga resort municipality, which could manage all green areas of large Palanga. 6. To establish self dependent office of architecture in Šventoji. [From the publication]