Šventosios kurortinės gyvenvietės darnios plėtros strategijos aspektai Palangos ir kitų Baltijos regiono kurortų kontekste

LTPasaulio bendruomenės deklaruojamos darnios plėtros nuostatos įpareigoja nagrinėti konkrečių šalies regionų ir gyvenviečių galimybes, išteklius, kad kuo greičiau pagerintume žmonių gyvenimo kokybę. Lietuvos kurortų ir kurortinių gyvenviečių uždavinys - veiksmingai naudotis Baltijos pajūrio rekreaciniais ištekliais. Kurortai yra saviti miestai, darantys didelę įtaką Lietuvos valstybės patrauklumui. Tai vienas šalies įvaizdžio kūrimo atramos taškų. Atvykę turistai skatina naujų ekonominių ryšių užmezgimą, investicijų pritraukimą, išsiveža įspūdį apie šalies ekonominę ir socialinę galią. Todėl svarbu užtikrinti darnią esamų ir galimų kurortų, kurortinių gyvenviečių, rekreacinių vietovių plėtrą. Šiame straipsnyje nagrinėjami kai kurie Šventosios kurortinės gyvenvietės darnios plėtros strategijos aspektai, pateikiama pasiūlymų, kaip pagerinti Šventosios veiklą. Pagrindiniai žodžiai: kraštovaizdis, rekreacija, turizmas, darni plėtra, tapatumas. [Iš leidinio]

ENŠventoji resort in the territorial structure of Large Palanga trials a kind of crises period for the last years. Inoperative port, significant seasonality of the activity, low administration force, low level of investment. This region distinguishes from other by its identity and it influences attraction of Lithuania as a country. The external tourists influence coming innovative economic relations, stimulate investment, bring away impression of state social and economic power. Unfortunately, but today’s impression of Šventoji, reminds image of ordinary remote village, but not of important resort settlement, which could and has to be. The aim of the research - sustainable development of Šventoji resort in the natural, cultural and social area of Eastern Baltic. Object - spatial structure of Šventoji resort recreational economy. The methods of the research: original research of the made authors preparing The Strategy of Recreation and Tourism Sustainable Development in Western Lithuania in the period of 2005-2025. Methodology: comparative analyzes, SWOT analyzes, research of hidden structures, modelling of the process dynamics. Palanga and Šventoji in the spatial structure of Europe and Eastern Baltic region is important centre of recreation and tourism. There are observing meaningful cultural signs of Curonians, Lowlanders, rich field of amber culture. It’s a pity to say, but potential of rich culture is exploited inefficiently. The resources, history, settlement fond, infrastructure of Palanga and Šventoji, makes the opportunity for the qualitative and quantifiable development.There are a lot of significant recreational valued places and objects in the surrounding of Palanga and Šventoji. Baltic Sea and the beaches in summer becomes the most tourist attractive centre in Lithuania. Plenty of visitors flows attracts forming thematic touring routs and tracks: The Road of European Amber, The Road of Curonian Culture, The Touring Road of Small Lithuania, Baltic cruises, EuroVelo-10 No. 10 „The Ring of Baltic Sea“, the rings of local tourism, bicycle ring of Western Lithuania. Touring roads of the region integrates the recreational and tourism spatial structure of the neighbour states, the other Lithuanian regions and Baltic region.The main strategic directions of the development of recreation and tourism services and products in Palanga and Šventoji has to be cultural and sport events; ethnographic tourism, cognitive tourism, water tourism, short holidays, the weekend rest, individual holidays and travels “as I wish”; recreational fishery, small conferences and other. The main goals for the development of recreational activities: To improve the system of planning and management of recreation and tourism. To enlarge attraction and accessibility for local and external tourists of the region. To ensure the creation, maintenance and effective exploitation of public infrastructure of recreation and tourism.Conclusions 1. The analysis of recreational resources of Šventoji resort let us maintain, that their usage could be much more effectively in case to attract plenty tourist flows. The main priorities of tourism development are incoming tourism, local tourism and transit tourism. 2. Successful development of recreation and tourism in Palanga and Šventoji is possible by: Ensuring formation of trans-regional routes. Formation of thematic roads of tourism. Ensuring the work of informational system. The system of recreation and tourism must be developed integrating it in the tourism system of Lithuania and neighbour state. Therefore in this process is necessary means of all administration levels. [From the publication]