Post-COVID-19 era: possibilities for responsible tourism

ENThe COVID-19 pandemic has had an irreversible impact on the tourism sector. The COVID-19 pandemic was a period of transformations for all areas of the tourism sector, including tourism business enterprises, state tourism institutions, and tourists themselves. In this chapter attention is paid to the changes of tourism behaviour and new possibilities of responsible tourism. Are the changes in tourism related to a new normal or return to the past? Has the COVID-19 pandemic accelerated the uptake of responsible tourism? The chapter is based on the assessment of primary research data that was collected during the in-depth questionnaires (quantitative method) and the focus group discussion (qualitative) of tourism experts in Lithuania. Various new challenges may threaten the social, economic, or environmental sustainability of tourism businesses, as well as challenge the health or security of the different world regions or the entire world. The main question is what kind of new tourism models can ensure a rapid response to unforeseen events in future. The chapter tackles such issues as the speed of adaptation to the changing conditions and the innovative changes that appeared in tourism and leisure management. [From the publication]

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