Dokumentinio paveldo parodos recepcijos vertinimas: Vasario 16-osios Akto atvejo analizė

LTDokumentinio paveldo paradigmos kaita lemia ir atminties institucijų sampratos kaitą, kai svarbiausia atminties institucijos funkcija tampa aktyvus dalyvavimas kolektyvinės atminties kūrimo procese. Šiame procese svarbus auditorijos įsitraukimas. Dokumentinio paveldo komunikacijos recepcijos vertinimas leidžia įvertinti kultūros vartotojų įsitraukimą į kultūros komunikaciją. Vieno svarbiausių šalies valstybingumui dokumentų – Vasario 16-osios Akto – ekspozicijos lankytojų recepcijos tyrimo, atlikto taikant kiekybinius metodus, duomenys atskleidė, kad Vasario 16-osios Akto ekspozicijos muziejuje lankytojai parodą vertina puikiai ir prisideda prie jos komunikacijos socialiniuose tinkluose, pasitelkę ir žodinę komunikaciją. Pagrindiniai žodžiai: recepcija, kultūros komunikacija, dokumentinis paveldas, paveldo recepcija, paveldo komunikacija. [Iš leidinio]

ENThe article deals with the reception of the documentary heritage. The declaration of independence of Lithuania of 16 February, as the Lithuanian national documentary heritage, is a medium for the materialisation and objectivisation of the collective cultural memory. However, the expanded field of memory research in recent decades has led to fundamental paradigmatic changes in museology and other memory institutions. In the 21st century, the media has created a real industry of memory. The creators of the narrative of the collective memory also create its reception, which is defined as a way of perceiving and accepting the memory. However, there are two different opinions as to who is more responsible for the reception, the creator of the narrative or the receiver of the information. The main goals: an investigation of the reception of visitors to the exhibition of the Act of 16 February at the Historical Presidential Palace of the Republic of Lithuania in Kaunas; an evaluation of how visitors to the Act of 16 February exhibition are involved in the communication of the documentary heritage in Lithuania. The Act of 16 February is an important historical document, protected according to the Law on the Protection of the National Document Fund of the Republic of Lithuania. It can be exhibited in Lithuania only for a limited time. The most important exhibition of the documentary heritage in 2022 took place from 16 February to 27 November in the Historical Presidential Palace of the Republic of Lithuania in Kaunas, where the declaration of the Council of Lithuania on the restoration of Lithuania’s independence, signed in 1918, was exhibited. ‘Questionnaire 2022 September 1 to November 27’ was distributed to visitors to the exhibition of the Act of 16 February. This study uses convenience, purposive and ‘snowball’ sampling methods. Every visitor who bought a ticket at the museum was invited to fill in an anonymous questionnaire.By that time, the Historical Presidential Palace of the Republic of Lithuania in Kaunas had already implemented the exhibition’s communication campaign. The Historical Presidential Palace of the Republic of Lithuania in Kaunas informed the public about the showing of the act in a press release. One report appeared in 17 national and regional media outlets. Information was also published on social networks. The first part of the questionnaire was intended to specify information about the respondent. The second part of the questionnaire was intended to find out the characteristics of visitors’ behaviour in museums and at other cultural events. The third part of the questionnaire focused on the reception of the exhibition of the Act of 16 February at the museum. The fourth part focused on revealing how cultural users were involved in the communication of the documentary heritage. An analysis was performed using descriptive statistics. The main results of the research: The research data confirmed that the study of the reception of the visitors to the exhibition of the Act of 16 February in the Historical Presidential Palace of the Republic of Lithuania in Kaunas showed that it depends directly on the communication of this exhibition in the media carried out by the museum. Visitors who participated in the study were involved in the communication of the exhibition of the documentary heritage, and the involvement depended on the informativeness and/or interactivity of the exhibition. The respondents’ main channels of information about the exhibition were social networks or telephone conversations. Conclusions: 1. Documentary heritage communication is a process of information exchange, the effectiveness of which depends on the involvement of participants in the process. While searching for a personal relationship with the past, participants take information as elements of the collective memory, reflect it, and pass it on to others.Therefore, reception is defined not only through internal communication arrangements, but also through ‘affected performance’. 2. After examining the reception of visitors to the exhibition of the Act of 16 February in the Historical Presidential Palace of the Republic of Lithuania in Kaunas, it can be said that visitors evaluated the exhibition and its communication positively. The reason for this evaluation is the purposefully planned communication of the exhibition, which met the expectations of visitors. Visitors contributed to the communication of this exhibition of the documentary heritage and made recommendations on social networks, by telephone, and through verbal communication. 3. In the context of the analysed case, the assumption that the reception of visitors to the exhibition depended on education was not confirmed. Key words: reception, cultural communication, documentary heritage, heritage reception, heritage communication. [From the publication]

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