ENThis article explores the practice of pre-empting controversy as an example of the wicked problem of cultural participation in the digital media. Drawing on science and technology studies (STS), research into the history of cybernetics, artificial intelligence (AI), and policy studies, it argues that the ongoing digital transformation and the expansion of the algorithmic public sphere does not solve but amplifies the problem of cultural participation, challenging the ‘participatory turn’ in cultural policy, defined as cultural policy’s re-orientation to encourage participation of different stakeholders at different stages of policymaking. This process is analysed through two cases: the postponing of a retrospective exhibition of the painter Philip Guston in the United States and the pre-emptive ban of a public art project centred on a monument for the Soviet Lithuanian writer Petras Cvirka in Lithuania. In both cases, risk management through pre-emption backfired and revealed the lack of institutional preparedness to foresee and deal with the digital social. KEYWORDS: Cultural participation; AI; Philip Guston; risk management; digital audience. [From the publication]