Expression of social responsibility in a company providing tourism services

ENIn today's society, there is more and more talk about the importance of social responsibility in enterprises. The concept of social responsibility is widely used, but in Lithuania it is not yet talked about enough, many often do not understand the meaning of social responsibility. Many articles state that responsibility in an organization manifests itself when an employee and society are involved in its activities. Various economic, environmental, legal and other important issues are studied, which are aimed at improving the results of the company and the quality of the work of employees. Often, companies that implement the principles of social responsibility create greater trust and their reputation looks higher than those that are not socially responsible. According to Lukošiūtė (2018), those companies that carry out social responsibility are more likely to innovate, their services and goods are of higher quality, and consumers value such services or goods more favorably. Previous studies have shown that corporate social responsibility is an important and necessary part of an organization’s strategic tool in improving reputation, satisfaction, image and trust (Lee et al., 2022). For example of tourism services is that air travel has had a significant impact on the economic, natural and social environment, and stakeholders continue to expect airports to reduce the negative impact through corporate social responsibility (Yang et al., 2020).In foreign studies, most of all it is taken into account that airports provide very high noise levels. In Lithuania, research related to the social responsibility of the airport is missing, so it is relevant to talk about it. In conclusion, it can be said that the topic of social responsibility is new on the scale of airports in Lithuania, and this is a very relevant topic in order to improve the activities of organizations. The attitude of employees is relevant when assessing social responsibility, not they can evaluate all internal processes as the main stakeholder. The problem of work: at what level is social responsibility manifested in the company in the provision of tourism services and by what means to increase the level of corporate social responsibility? The purpose of the study: to assess the level of social responsibility in the organization providing tourism services from the point of view of employees. Research methods: analysis and systematization of scientific literature, questionnaire survey (quantitative study), mathematical statistical descriptive analysis. Keywords: social responsibility, tourism, services, airport. [From the publication]