Efektyvus prekybos vadovų mokymasis profesionalumo tobulinimo perspektyvoje: atvejo analizė

LTStraipsnyje pristatomi kokybinio tyrimo pasitelkiant vieno atvejo analizę rezultatai. Šiame tyrime turinio analizės metodu siekta nustatyti, koks dėmesys skiriamas prekybos vadovų efektyviam mokymuisi profesionalumo tobulinimo perspektyvos aspektu mažmeninės prekybos grožio puoselėjimo priemonėmis institucijoje. Remiantis jos veiklos dokumentais, atskleidžiamos tirtos institucijos prekybos vadovų efektyvaus mokymosi profesionalumo tobulinimo perspektyvoje galimybės, atliekant mokymo(si) poreikių, programų, kompetencijų, motyvavimo mokytis, įgytų kompetencijų taikymo, mokymosi iš patirties bei perspektyvos analizę. Atliktas tyrimas išryškino, jog prekybos vadovų efektyvus mokymasis profesionalumo tobulinimo perspektyvoje vyks sėkmingai, jeigu jis bus tikslingas, nenutrūkstamas, sistemingas, padės organizacijai spręsti problemas dabartyje ir perspektyvoje, darbuotojai bus motyvuojami ir tobulins profesionalumą įvairiomis strategijomis, būdais, o jį organizuos ir realizuos andragogai profesionalai arba prekybos vadovai, įgiję andragoginių kompetencijų. Atlikta atvejo analizė galėtų pasitarnauti prekybos vadovų efektyviam mokymuisi profesionalumo tobulinimo perspektyvoje organizacijoje ir už jos ribų. Remiantis atvejo analizės rezultatais ir išvadomis, straipsnyje pateikiamos rekomendacijos mažmeninės prekybos įmonės administracijai. Reikšminiai žodžiai: efektyvus mokymasis, profesionalumo tobulinimas, prekybos vadovas, perspektyva. [Iš leidinio]

ENThe article analyzes the scientific problem of how to effectively organize and implement the training of trade supervisors in the perspective of professionalism improvement. Therefore, a qualitative study is presented, which was performed using a single case analysis. The main activity of the company is retail sale of beauty care products. It is the largest cosmetics trade network in Lithuania. The retail department consists of 5 regional divisions: Kaunas, Vilnius, Rokiškis, Šiauliai and Klaipėda regions. The qualitative research revealed that the beauty care products retail company thoroughly analyzes the training needs for the improvement of performance and the implementation of the training process. When planning and compiling curricula, goals and objectives are envisaged, a set of passive and active teaching methods is applied, topics are detailed, and teaching content is specified. There is a lack of in-depth analysis of how the lecturer understands the motivations of employees, which promotes their learning activities, and information on how and what appropriate learning sources, methods, tools, issues, taking into account the different knowledge and experience, learning abilities and expectations for future progress. The company's documents lack specific case descriptions and in-depth analysis in the subcategory “reflection”, they do not detail and describe the educational competencies required for a trade supervisor to work with adults, but subject and general competencies are considered key to efficiency and effectiveness.The analysis of the case showed that the professionalization of trade supervisors manifests itself more through the performance of a new activity independently, seeking advice, assistance in performing an activity task, reading and analyzing the documentation required to perform an activity task. The application of the acquired competencies in the organization is practically non-existent. Trade supervisors do not have a mentor to help them acquire and develop the necessary practical professional competencies, so they are encouraged to learn through experience in their professional situations. The researched company associates viability not only with financial and economic indicators, but also with human resources.Based on the analysis of the results of the qualitative research and conclusions, the following recommendations are given to the retail company's administration: 1) to carry out professional research of employees' needs: to study the weaknesses, strengths of the activity, to individualize learning and to apply appropriate effective methodologies, taking into account the perspective of the company's development; 2) to create conditions for trade supervisors to acquire andragogical and professional competencies in various forms, to constantly learn in the workplace and outside it, by reflecting, evaluating their activities and systematically monitoring their professionalism from the aspect of the company and personal perspective; 3) to constantly inform and consult trade supervisors about effective learning from the perspective of professionalism improvement in the workplace and beyond; 4) to motivate and encourage trade supervisors to learn on-the-job and off-the-job training, to share experiences, to learn from each other by awarding higher positions, bonuses, letters of thanks for continuous learning and continuous innovation in the trading company; 5) to envisage a strategy for the effective training of trade supervisors in terms of proffesionalism improvement and to record it in the company's strategic documents. Key words: effective learning, professionalism improvement, trade supervisor, perspective. [From the publication]