ENUnder the "Hype Cycle" methodology developed by the United States of America (USA) research company "Gartner", the digital media adaptation called "Technology Trigger" started in Lithuanian museums in 1989. The Innovator was the Lithuanian Art Museum (LDM), who first introduced digital management system of the collection's data. In 1996-1998 first independent museum websites were launched. About the year 2001 the Peak of "Inflated Expectations" was reached which is illustrated by the concept of the unified Lithuanian Museum Information System (LIMIS). However, it was not realized which caused the phase of "Trough of Disillusionment". Changes took place in 2004-2005. Then the digitization strategy of a national cultural heritage was created. By taking advantage of the European Union (EU) financial support and co-operating with other memory institutions, Lithuania museums stepped into the phase of "Slope of Enlightenment". In 2010, Lithuanian museums reached the beginning of the "Plateau of Productivity", which is witnessed by the finally operating system LIMIS. Keywords: information and communication technologies (ICT); digital media; digitization; Lithuania museums; technology "Hype cycle". [From the publication]