ENThe article analyses theoretical and practical aspects of institutional anti-plagiarism policy development: concept of academic integrity, policy of academic integrity, plagiarism cases, distribution of responsibilities and developing / shaping culture of honest behaviour. Practical aspects of anti-plagiarism policy are presented through analysis of a case study of research on academic integrity. Qualitative research methods such as document analysis and focus group discussions in several target groups – students, academic and administrative personnel – were applied. This article presents a case study of research on academic integrity with the purpose to (better) reveal the role that awareness of local environment plays in the development of anti plagiarism policy in University. Key words: Academic integrity, research on academic integrity, plagiarism, anti-plagiarism policy. [From the publication]