ENThe shift from an industrial to a post-industrial economic system encourages an alternative to the globalized food chains-short food supply chain initiatives, which come alongside the servitization concept and are often discussed in the context of sustainability. However, short food supply chain literature is mainly focused on the aspects typical of the industrial economic system and neglects new important business drivers arising in the post-industrial era. This research aims to discuss the evolution of short food supply chain theory and practice in the context of three paradigm innovations that emerged in the post-industrial economic system and suggest new paths for sustainable agri-food system building. All three paradigm innovations are closely related to each other, but each changes a certain dimension of the mental model concerning the food production and delivery system. The article examines the organizational model of the alternative local food market in Lithuania that has been designed according to the "new rules of game" suggested by the post-industrial economic system. Keywords: sustainability; post-industrial economic system; paradigm innovations; short food supply chain; two-sided networks. [From the publication]